Music Video First Draft

                      

WWW: 

• Our lip-syncing shots match up to the song
• We have a lot of establishing shots, to allow the audience to connect with where our artist is
• Most of our shots are still and in focus
• The location and costume shots represent our artist's star image to our audeince
• The genre we are trying to communicate is illustrated well in our first draft 

 EBI:

• Some of our shots are out of focus i.e. the oyster one, so we need to re-shoot that
• More shots are needed towards the end of the musi video to show our artist leaving London and to make the end of our music video a lot clearer. 

• We need to make sure we have a range of lip-sycning shots in different places throughout the whole of the music video as at the moment, our lip-syncing shots are quite long, which could get boring and repetitive.

To improve our first draft, we are going to shoot some more lip-syncing shots with a shadow on Jack's face to create different lighting techniques and to improve the aesthetics of our video. We are also going to re-shoot some London shots and take more shots of Jack, as our video at the moment consits more of establishing shots rather than of our artist.

Star image audience feedback

The video we're going to show them before they answer the questionnaire:

Pitch

The feedback we got from our audience was the following;

• Try to use more of the fast paced editing were the frame cuts speed up with the repetitive beat. Lampost shots.
• Use central london and business men as a way of comparing the young charcaters life to older people such as bussiness men who are always busy. Use waterloo station to show how busy london is and a close up shot of the artist.
• Slow motion shots use a DSLR to do this in premier pro.

In response to this we have come up with shots such as the comparision of a youths enegrtic life to the adult standard lifetsyle of going to work and back, so to do ths we thought it would be a good idea to have mid shots showing people coming off the train and possibly having shots within the rush which can then dispurse through the crowd and then fade out into a shot showing our charcter at a close angle walking through the south bank towards the skate park.

Also in reation to the lampost shot where we used fast editing it had a postiive effect that we wanted to portray which was that his lifetyle is very rapid and energetic, so we made sure that there are more shots encorporated that have the same effect as this such as when he is in the skate park there will be a variety of shots showing peopel skate boarding but cut short to link with the other fast paced editing shot.