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Shooting Schedule

Photos for our album cover:

We're going to use these photos for one side of our album cover, where Jack's face is going to be divided. So one side is going to have him with his coat on and the other side is going to be him with his hood up. These is going to portray two personalilties 
to Jack.




We are going to use the sakteboard as the CD cover photo. So it looks like the skateboard is going throught the whole CD. We decided to do this as the skateboard is one of our main props in the music video and says a lot about our artist, so we thought it would represent our album well.

Filming 7 - Skate Park

On the 13th December we went back to the skat park to get some more shots of Jack lip-syncing and riding the skate board. This was pretty difficult for us as the weather was very rainy and windy, so made it hard for all our shots to look the same. We may edit our shots on PremierPro by increasing the brightness, to make them look like our other shots. 

We got more shots of Jack on the skateboard to really portray our star image to our audience and show that Jack's image is like a skater boy who has two personalities. One side of Jack is quite sociable and the other side is dark and quiet. We also got some more lip-sycning shots, to show the main focus of our video is Jack and that his hobbies are skateboarding.

This shot of Jack's reflection in the puddle can show he's quite isolated and keeps himself to himself. 
All we really need to do now is edit these clips in and maybe go back to the skate park one last time when it's a bit more sunny to get some more shots.

Ancillary Products - digipack for album

1 - Jack is going to be in the middle of a busy area, and we are going to adjust the shutter speed and ISO on the camera, to get the middle behind him walk very fast but the camera still be focused on Jack.
2 - Our CD is going to have the initials JF on for Jack Ford, the name of our artist.
3 - We are going to have 2 photos of Jack, one of him facing to the right and one of him facing to the left, on top of a ramp at the skate park. This is going to show 2 different side to Jack's personality.
4 - We are going to have many photos of Jack riding his skateboard up the road and put them on top of each other, but change the opacity to make it look like he's riding away.
5 - We are going to have a long shot of the road, Jack standing on one side of it and focus the camera on him, with his skateboard. On the other side we are going to have the name of our songs.
6 - Our front cover is going to consist of 2 different images of Jack; one of him just normally and the other with his hood up to show there's a dark side to him. We have named our album 'Divided' to show Jack has 2 sides to him and that he's a mysterious character.

Pinterest Board

I chose these photos as they link in with our star image of a 'skater boy'. I also added in the location of London as our music video is based a lot around London and skate parks to really portray our star image to our audience.
These images show our artist as being quite lonely yet active as he's in a busy city, skateboarding and learning about London. It can show that he is interested in different people as in our music video we have businessmen compare to skater boys, to show a contrast of personalities and life styles.

Filming #6 - shadows

On Friday 9th December, we filmed in school to get some more lip-syncing shots and close up shots of Jack's face. We did this by projected a pattern onto his face and then filming his face and lip-syncing to no diggity. We did this to add some thing else to our video without changing the location or the costume. We used a DSLR camera, tripod and an LED light. The LED light made the white background a lot more pure and crisp and everything a lot more in focus. This allowed us to have more lip-sycning shots with something 'different' to them. It gives them more of an interesting look, instead of just filming Jack, as we thought that could get a bit tideous and boring. We chose to do shadows as it's quiet different so can relate to their being two different sides to Jack and how his personality is quite
quirky.

Filming #5 - Sutton Skate Park

On the 25th November we filmed lip-syncing shots and establishing shots of our new location, Sutton skate park. We decided to shoot in a different location as we felt like our video needed something else, so adding a new location which linked into our genre made it all come together. These shots are very clear and in focus, meaning we now have more shots to fill up the spaces where the arcade shots were.

 These are a few examples of the shots we filmed at Sutton skate park. The one at the top is of Jack sitting on top of the skate rink. We decided to film the lip-syncing in front of the graffiti as we thought it fitted in with the style of a skater boy and having different colours, made the shot stand out and will hopefully entice the audience.
Our second shot was of the branches with yellow leaves on it. I took this shot as part of an establishing shot, to show the artists location and his surroundings. This shot is in focus and looks very sharp when viewed in our video. The last shot is of Jack lip-syncing in front of the sun. Having the sun disappear and re-appear by Jack standing in front of it, shows different use of lighting and shadows and gives the shot a lot of definition and detail. The shot also shows a lot of nature within the background, but having Jack in the middle portrays he's the main focus of the shot.

Editing #4 - developing our first draft

On the 25th November, we developed our first draft by deleting and adding in different shots. We decided to delete the whole arcade scenes, as we didn't think it really linked with the whole storyline and thought it was a bit out of place and didn't connect with the rest of the shots. Instead, we added in shots of Jack at the Sutton Skate Park, as we thought adding in a new location would fit better with the skater boy look, than having some random arcade scenes that didn't really make sense. Furthermore, we added some more shots of Jack lip-syncing as we didn't think we had enough. This allows the audience to feel more connected with our artist as they'll know exactly what is happening throughout the whole of the video. To improve, we want to add in more shots of Jack, but different angles; we need some more close-up shots, to show his facial expressions and body language. We are going to do this by having Jack stand in front of a whiteboard, and have a pattern projected onto his face. This is going to create shadows and will portray the different use of lighting and colour.

These are a few of the shots we took to re-place the arcade scene. I think these shots look better as they fit better with our theme of a skater boy; the arcade looked good but didn't really make sense with the storyline and this could of confused some people, so we just decided to remove it.

Filming #4 - New Location

We have decided to film some more shots but in a different location as we weren't happy with some of the shots we shot at London and we wanted to mix it up by adding in a third location.
This location is going to be Sutton skate park. We chose this, to highlight the fact our artist is a skater boy and we wanted some more skater shots, but did't want to keep going to the same one in London, so we chose Sutton instead. Sutton is a lot easier and quicker to get to, on bus it would take us around 10 minutes to get there.

Music Video First Draft

                      

WWW: 

• Our lip-syncing shots match up to the song
• We have a lot of establishing shots, to allow the audience to connect with where our artist is
• Most of our shots are still and in focus
• The location and costume shots represent our artist's star image to our audeince
• The genre we are trying to communicate is illustrated well in our first draft 

 EBI:

• Some of our shots are out of focus i.e. the oyster one, so we need to re-shoot that
• More shots are needed towards the end of the musi video to show our artist leaving London and to make the end of our music video a lot clearer. 

• We need to make sure we have a range of lip-sycning shots in different places throughout the whole of the music video as at the moment, our lip-syncing shots are quite long, which could get boring and repetitive.

To improve our first draft, we are going to shoot some more lip-syncing shots with a shadow on Jack's face to create different lighting techniques and to improve the aesthetics of our video. We are also going to re-shoot some London shots and take more shots of Jack, as our video at the moment consits more of establishing shots rather than of our artist.

Editing #3 - First Draft

On the 21 November we stayed behind after school to complete our first draft of our music video as it was due in for the beginning of next week. We added a lot more lip-syncing and establishing shots to allow the audience to be able to connect with our artist, by knowing what he's doing and where he is throughout the whole music video. 
We also added in some of the skate park shots and added some reverse effect to them. We did this, to make the shots look a lot more interesting and allow the audience to keep being intrigued.
In addition to this, we also cut a lot of shots down and also cut them to the beat. Cutting the shots to the beat, makes the sound a lot more crisp and professional, as when the beat happens, the shot changes; this makes the video look put together and in a nice flow. By the use of fast and slow paced-shots, hopefully this will represent our target audience of being teenagers / youth as it can portray their lifestyle and how busy it can be, by the use of the skate park and arcade locations.

Editing #2 - Adding in more shots

Our next editing session consisted of re-doing the beginning of it as we weren't happy with how it looked last time. We changed our beginning by adding in more establishing shots to set the location of our music video. We thought this looked better as it sets the rest of the music video up based on our location rather than based on our artist.

We then also synced up the lip-syncing parts and started adding in parts of the arcade shots. We edited some of these shots by adding the 'warp stabiliser' effect on them to decrease the shakiness of them as they were hand held. These made our shots look a lot better as they now look a lot more professional and neat.

Our arcade shots are going to be out around the end of the song, to show that our artist travelled up to London, went to the skate park, then to Leake Street and then the arcade was one of the last things he did. We put it last as we thought it would make the video more interesting to have something fun and colorful to end the music video on.

Overall, our editing session went well. The only things we mainly have to do now before our first draft on Tuesday is put all our shots in the correct order of the song and make sure the lip-syncing is perfect. We also need to cut down sonme shots as we have over 100 shots still to edit and add in. 

Editing #1 - Creating our sequence

On the 8th November we started editing our music video. Firstly, we went through all the shots we had and deleted the ones we didn't need as we had either already re-shot them or we just didn't need them anymore, this allowed us to sort our the shots we did need and focus on them, rather than the ones we weren't going to use. After, we added them into Premiere Pro and started syncing up Jack's lip-syncing with the actually song (No Diggity by Chet Faker).  These lip-syncing shots were filmed in Leake Street on the 4th November. We thought this was a good place to film the lip-syncing shots, as the location with the grafitti and dark lighting made it look quite rebellious which was the look our artist is going for.

Filming #3 - Location shots

On the 11th November we shot some more establishing shots of locations. We went around the roads that Jack lives near and shot some there, so we had a range of location shots instead of them all being in London. Although our music video is set / the main location is in London, we wanted to get some more shots around Jack's house so the audience can connect with more personal things to do with our artist; and we thought shooting some establishing shots would be good for that.
We got a few shots with light leaks in it from the sun to also add a range of lighting to our music video. We also took some shots of leaves and spiderwebs as it really sets the time that we shot our video in; so around autumn and winter time and that will now be portrayed to our audience.

Filming #2 - Leake Street

On Friday 4th of Novmber we went to Leake Street to film some shots of the graffiti tunnel and to get some more shots of Jack lip-syncing. We decided to change the location as before we were going to film Jack lip-syncing on the train but you could see Owen's reflection in the window.
We also re-shot some underground shots as most of them were out of focus or shaky. We fixed this by using a tripod and putting the camera on auto-focus. This allowed our shots to be a lot more sharp.
Our filming went well as we got a lot of shots re-done and allowed us to get them more in focus and less shaky than before. However, at the end of the day around 2 o'clock it started raining which effected us from filming anything else. This didnt effect us majorly as we had already filmed around 40 shots.

Post production log:

Filming #1 - Jack's house and London

On the 21st of October we filmed at Jack's house and we filmed all the shots we planned to do. However, we are going to have to re-shoot some of these shots as the lighting is very dark and just overall makes the shots look bad. To improve the lighting at Jack's house we are going to use some professional lighting to allow our shots to look a lot brighter.

On the 24th of October we filmed in London but some of our shots didn't turn out exactly how we wanted them to. Some of them were out of focus or very shaky. To improve this on Friday 4th of November we are going back to London to re-shoot these shots; to make sure they're not shaky we're going to use a tripod and a figrig. Also, to make sure it's in focus we are going to put the camera on auto focus, which will hopefully be more reliable on making our shots more sharp and in focus.

Furthermore, on the 4th of November we are also planning on going to Leake Street, London, to film some more lip-syncing shots and establishing shots.

Star image audience feedback

The video we're going to show them before they answer the questionnaire:

Travelling to Leake Street:

On Friday 4th November we are travelling to Leake Street, London to film our graffiti shots, as shown in our animatic. These shots will consist of tracking shots  of Jack skating down the tunnel, portraying all the contemporary art created by street artists. Another shot we will take will be some lip syncing shots, that we will use at various times throughout the music video. The costume we will use at this location will be a blue puffer coat, black jeans, black vans and a tanned coloured cap. Some of the props we are going to use are going to consist of a backpack and cigarettes. We are going to the Leake Street tunnel as we feel this urbanised area highlights the edginess of our character. The graffiti that is spread out within the tunnel will also create amazing visual effects for shots that we want to create.

Age Ratings - BBFC:

Pitch

The feedback we got from our audience was the following;

• Try to use more of the fast paced editing were the frame cuts speed up with the repetitive beat. Lampost shots.
• Use central london and business men as a way of comparing the young charcaters life to older people such as bussiness men who are always busy. Use waterloo station to show how busy london is and a close up shot of the artist.
• Slow motion shots use a DSLR to do this in premier pro.

In response to this we have come up with shots such as the comparision of a youths enegrtic life to the adult standard lifetsyle of going to work and back, so to do ths we thought it would be a good idea to have mid shots showing people coming off the train and possibly having shots within the rush which can then dispurse through the crowd and then fade out into a shot showing our charcter at a close angle walking through the south bank towards the skate park.

Also in reation to the lampost shot where we used fast editing it had a postiive effect that we wanted to portray which was that his lifetyle is very rapid and energetic, so we made sure that there are more shots encorporated that have the same effect as this such as when he is in the skate park there will be a variety of shots showing peopel skate boarding but cut short to link with the other fast paced editing shot.

Record Label Choices:

Costume, Props and Planning:

This constructs our star image of a skater boy as Jack's clothing is going to be very fashionable and stylish yet have a edgy feel to it by the use of black vans and a hat. The use of the props of a skateboard and a backpack also adds to this style as these are stereotypically associated with this look. We chose to use simple colours to represent the divide within his personalities and to show there is two different sides to him, by the change in costume.